How to write a good press release?
How to write a good press release?
A press release is an organization's business card and a reliable source of information for the media. The main purpose of such letters is to attract the attention of journalists to the event.
A press release is a media release that is prepared by the press service or press secretary of an organization. Types of press releases
- Press Release Announcement - A message about an upcoming event. The goal is to gather as many journalists as possible to cover the event. It is appropriate to specify the essence and background of the event in such an announcement.
- Press release (news release) - a message about an event that has already taken place. Comments and quotes from interested parties can be included in such a press release.
- An informational press release is a message about an event that is ongoing. An informational press release contains a report of a change that has taken place.A good release contains no more than one A4 page, so you don't need to make it too detailed. Focus on one piece of news and try to accommodate the agenda of the particular publication to which the document is sent.
Basic elements of a press release
Title. A compelling title determines whether your letter will be read at all. At the beginning, convey the essence of the press release and its importance to the audience. You only have five seconds to grab attention.
The text itself. Break up the letter into logical parts and write in small paragraphs. The main idea and answers to the questions Who? What? Where? When? and Why? - at the beginning. The maximum you should aim for is no more than 12 words in a sentence. In the lead, no more than 7 words.
Quotes. A few words from a spokesperson or company owner will make your letter more presentable and add value to it. In addition, other media will be able to use the quote in their stories. Make sure that the quote is not a rehash of what was already mentioned in other words.
Photos and videos. Visual formats can help you tell a story more easily and illustrate the subject of your letter. Quality photos and videos grab attention. Don't forget that videos are better embedded in the body of the letter and photos are better sized.
About yourself. Tell us who you are and what you do as a company. Keep it short, but make sure you add some links to your website and social networking sites, so the recipient can find out more about you if he or she wants.
Contacts. Make sure you include all relevant emails and phone numbers. Don't be shy about sharing your Facebook or LinkedIn page, for example: that way you build trust and offer the easiest way to get in touch.
Press Release Style
Brevity. Write only to the point. Think about the message you want to convey.
Language. Simple, without using special vocabulary.
Markers. Use numbering or enumeration markers to better get the point across and highlight the main point.
Abbreviations. They are best avoided. Unless they are commonly known ones like MFA or FBI.
Try not to exaggerate the facts, but also feel free to talk about your successes. Remember, first and foremost, this is not an advertising message, but an informational message.
- Press Release Announcement - A message about an upcoming event. The goal is to gather as many journalists as possible to cover the event. It is appropriate to specify the essence and background of the event in such an announcement.
- Press release (news release) - a message about an event that has already taken place. Comments and quotes from interested parties can be included in such a press release.
- An informational press release is a message about an event that is ongoing. An informational press release contains a report of a change that has taken place.A good release contains no more than one A4 page, so you don't need to make it too detailed. Focus on one piece of news and try to accommodate the agenda of the particular publication to which the document is sent.
Basic elements of a press release
Title. A compelling title determines whether your letter will be read at all. At the beginning, convey the essence of the press release and its importance to the audience. You only have five seconds to grab attention.
The text itself. Break up the letter into logical parts and write in small paragraphs. The main idea and answers to the questions Who? What? Where? When? and Why? - at the beginning. The maximum you should aim for is no more than 12 words in a sentence. In the lead, no more than 7 words.
Quotes. A few words from a spokesperson or company owner will make your letter more presentable and add value to it. In addition, other media will be able to use the quote in their stories. Make sure that the quote is not a rehash of what was already mentioned in other words.
Photos and videos. Visual formats can help you tell a story more easily and illustrate the subject of your letter. Quality photos and videos grab attention. Don't forget that videos are better embedded in the body of the letter and photos are better sized.
About yourself. Tell us who you are and what you do as a company. Keep it short, but make sure you add some links to your website and social networking sites, so the recipient can find out more about you if he or she wants.
Contacts. Make sure you include all relevant emails and phone numbers. Don't be shy about sharing your Facebook or LinkedIn page, for example: that way you build trust and offer the easiest way to get in touch.
Press Release Style
Brevity. Write only to the point. Think about the message you want to convey.
Language. Simple, without using special vocabulary.
Markers. Use numbering or enumeration markers to better get the point across and highlight the main point.
Abbreviations. They are best avoided. Unless they are commonly known ones like MFA or FBI.
Try not to exaggerate the facts, but also feel free to talk about your successes. Remember, first and foremost, this is not an advertising message, but an informational message.
